Ad

For me, this picture visualises the US. Let me explain; Ads and commerce are often associated to the American way of living. Telling how great you are, bragging about the quality of you product. Every aspect is fantastic. Made by great people. This pictures shows the back of the billboard. and what we see is quit interesting. It has a lot of detail and structure. We can see how the ad is hung and the platform they use to display their story. This shows the story behind the ad with all its nuance and shades of grey. The sun blinds us as would the ad. The lights attached to the platform will illuminate the billboard at night and the back will be invisible by then. 

It shows the background story of commercialisation, the complex story behind the succes, underexposed and too many details. 

Before we arrived at this billboard, we passed The Vessel, a good example of everything this back of the billboard is not. Fancy, showing off, shinny and purposeless. Between the Vessel and the billboard we found the underground carriages, parked and waiting for duty, not receiving attention from any tourist. It felt kind of sad, like a sibling of an attention seeker. The Billboard was very similar but has both of these characteristics in one.